Open Surprising Paths: De Nora's Employee Value Proposition and Values

1. Why is having an EVP important today  

The last Randstad report about talent retention clearly states that one of the main factors that connects people to their workplace is the affinity with the company’s leadership style, as well as its vision and values.  

Data show that 40% of the interviewees chose positions that were more in line with their values, even to a lower compensation. 

And that’s why having an Employee Value Proposition became a strategic asset to retain and attract the best talents. The EVP represents a promise about the values that De Nora makes to its people and to potential candidates, and consists of values, opportunities and benefits offered by the company.  

EVP answers the question “why should someone choose to work and to stick with us?”.  

For us, the answer is clear: because the company gives the opportunity to start surprising paths.   

But what does this mean exactly?  

2. De Nora’s EVP: opening new surprising paths

De Nora’s EVP encourages people to take surprising paths, discover one’s own talents and give a boost to personal and professional journeys. It leaves room for people's abilities and aspirations, enabling them to turn their ideas into reality through ambitious and transformative projects that go beyond their limits.  

This vision shifts the focus from product to people, with the aim of offering a work experience where everyone can discover and champion their potential.  

Open surprising paths represents the company commitment to creating an environment where innovation, sustainability and wellbeing meet, allowing people to thrive.  

3. De Nora’s values  

 Together with “Open surprising paths”, six core values define what working at De Nora means. Such values portray the essence of the shared business culture, and lay at the basis of the employer branding strategy.  

Values are not simple words, they are the guiding star of the business culture. They show what De Nora is, its beliefs and the way it acts. A great combination to attract people that align with the same principles. 

Here’s De Nora’s values: 

1. Making a difference 

Passion for what we do is common to every person at De Nora. We believe in widespread leadership and people empowerment, giving everybody the chance to make a difference and realize their dreams. 

2. Perpetual Progress 

At De Nora, we believe in the power of ideas that transform the future. We promote an environment where innovation is encouraged and valued at all levels. We learn from experience and grow through continuous interaction with diverse colleagues and a hands-on and informal approach.

3. Respons-Ability 

Responsibility means many things: first of all, not backing down from challenges but taking them on proactively. Whether we talk about technologies or people, we are all in charge of delivering sustainable business and maintaining people satisfied, both able to perform and create value. 

4. Team Spirit 

We believe and experience every day that 1+1 > 2 as we place our diverse talents at service of a common cause. We overcome our individual limits because we are stronger as a team, achieving better results. 

5. Self Discovery 

Everyone at De Nora is encouraged to challenge the status quo and redefine what’s possible, writing their own personal and professional story and driving their journey till the discovery and realization of the most authentic version of themselves. 

6. Time-Consciousness 

We do think that life and work are not antithetical but synergetic components. They blend together as work is a meaningful part of all our lives. We give people the opportunity to self-organize and seamlessly integrate their private life and work to find the perfect combination. 

4. Why chose to work at De Nora

Working at De Nora not only means joining a company leader in the electrochemical industry & green technologies, but also embracing an approach to work that combines innovation, sustainability and wellbeing. It’s a call to “be yourself”, to genuinely be the master of your own development and to create an environment that values people and results.  

De Nora, besides offering a job, gives the chance to choose and design one’s path to inspire and surprise. With “Open surprising paths” as a guide, De Nora aims at making the future more sustainable and its people happier.